Upon his inauguration FDR embarked on his New Deal, the vehicle of which was the National Recovery Act (NRA). The Post Office department contributed to the cause of common determination in supporting the NRA by issuing #732. The blue eagle, as seen on the NRA poster above was the symbol of the NRA movement, yet strangely the Post Office chose not to employ it in their design. On being questioned on this Postmaster General Farley promised he would use the blue eagle later. The promise was kept somewhat kept two years later with the Airpost special delivery stamp (#771) seen above, although that stamp had no reference to the NRA or its symbolism.

The concept of four figures marching came from a Henry Hintermeister 1932 painting "Marching Home', an idea the artist was to reuse in a later 1945 painting 'Our heroes return or Welcome home'

The Hintermeister painting depicted a farmer, President Roosevelt, a laborer, and a student in cap and gown. At the request of President Roosevelt the figure of the student was changed to that of a woman (a stenographer) and a moustache was added to the figure depicting Roosevelt, who then represented a business man.