#326 1904 5¢ Louisiana Purchase

Basic Information

Color: Dark Blue
Subject: WilliamMcKinley
Watermark: Watermarked double-lined USPS
Printing method: line-engraved intaglio on flat plates
Perforations: 12
Scott #: 326
Quantity issued: 6,926,700
Issued: April 30th, 1904

Value

An unused stamp with perfect gum: $40-$60
An unused stamp with gum and a hinge mark: $9-$15
A used stamp: $2-$4.50

About the Louisiana Purchase Series

The 1904 US Louisiana Purchase stamps were issued to celebrate the 100th anniversary of the historic 1803 territorial acquisition and to promote the ⁠Louisiana Purchase Exposition (the St. Louis World's Fair). It was one of the earliest sets of commemorative stamps produced for a major national exhibition.

The French Connection
It was originally proposed that the series should figures associated with the purchase, which would have included Louis XIV (after whom Louisiana was named) and Napoleon Bonaparte. However it was decided to limit the vignettes to the Americans who had been identified with the Purchase and the Exposition.

Usage

#326 on a cover with an exposition cancel

The 5¢ McKinley stamp was primarily used to meet the 5-cent U.S. postage rate for letters to foreign countries within the Universal Postal Union (UPU). It was a staple of the US international postage at the time.

The Plates and a pane

#326 was issued with the following plate #'s

2097-99
2100

A pane of #326, there were two panes of 50 to a sheet of 100

About the Louisiana Purchase Exposition

Exposition Poster
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The Main Buildings
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Inside the Exposition
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Natural History Hall
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The Louisiana Purchase Exposition, informally known as the 1904 St. Louis World's Fair, was a massive international exposition held in St. Louis, Missouri, from 30 April to 1 December 1904. It celebrated the centennial of the 1803 Louisiana Purchase and served as a grand monument to the Gilded Age's concepts of progress, technology, and American pride. Spanning 1,200 acres and attracting nearly 20 million visitors, it stands as one of the largest world's fairs in history

Grand Scale and Architecture

The exposition was designed to completely overshadow previous world's fairs, particularly Chicago's 1893 World's Columbian Exposition.
The "Ivory City": The fairgrounds featured over 1,500 buildings. The core layout included eight massive "palaces" dedicated to industries like electricity, fine arts, and machinery, clustered around the central Festival Hall and its cascading fountains.
Temporary Construction: To achieve this scale quickly, most palaces were constructed using a temporary material called "staff"—a mixture of plaster of Paris and hemp fiber built over wooden frames.
Surviving Remnants: Because contracts required the site (Forest Park) to be restored to its original state, almost all structures were demolished afterward. However, the Palace of Fine Arts survived and is now the ⁠Saint Louis Art Museum, and a giant Smithsonian-built flight cage became the foundation for the St. Louis Zoo.

Key Attractions and Cultural Impact

The exposition acted as a snapshot of human innovation and global culture at the dawn of the 20th century.
Technology: The fair showcased working displays of the era’s most critical technical advances, including wireless communication, early X-ray machines, infant incubators, and the widespread use of outdoor electrical lighting.
The Pike: This mile-long amusement strip served as the fair's entertainment hub. It featured a 265-foot Observation Wheel, elaborate historical reenactments, and animal shows.
Culinary Introductions: The fair popularized several classic American food staples, famously introducing or cementing the widespread popularity of the ice cream cone, hamburgers, and iced tea.
The 1904 Olympic Games: The fair also played host to the first Olympic Games ever held on American soil, further elevating its international profile.

Funding and Leadership
At the Exposition
The fair required a colossal financial commitment of $15 million (equivalent to the original cost of the entire Louisiana Purchase land deal). Funding was divided evenly among three major pools: St. Louis city bonds, private donations from citizens and local businesses, and federal funding approved by the U.S. Congress.

The Inspiration for the Design

William McKinley

The vignette was based on this 1896 photograph of William McKinley